She said she has three calendars: a planner, a wall calendar and one on her refrigerator. Ralston, she practices what she preaches. 15 Chic Calendars for 2016 From a leather-bound datebook to a classic wall calendar, here are AD ’s picks for planning the New Year in style By Hadley Keller Novem1/15 Wall calendar by. She said studies have found that 82 percent of recipients enjoy getting a calendar as a complimentary gift and 70 percent plan to do business with the company that provided the calendar.Īs for Ms. Melissa Ralston, marketing director for BIC Graphic, said in an email that companies have found paper calendars to be an effective advertising vehicle with a mass market appeal. As a percentage of sales of promotional products, those calendars have held steady or increased slightly from 2012 to 2015, according to industry figures. “With the increased use of mobile devices, more and more calendaring tasks are performed off the desktop computer,” it said.Ī bright spot in the industry remains promotional calendars, like those distributed by real estate agents, medical professionals, car repair shops and other businesses. This 2016 Maldives Wall Calendar features spectacular and high-quality photos of the Maldives Islands adorned with monthly easy-to-read grids. The average number of printed calendars per business was 2.10, down from 2.56 in 1981, according to the study.Ī 2008 paper from Virginia Tech, called “An Exploratory Study of Personal Calendar Use,” predicted the march of electronic calendars would be swift and inevitable. The kitchen remained the prime display location, with 75 percent of respondents saying they had a calendar there. The average number of printed calendars in households was 3.12 in 2011 compared with 3.98 in 1981, according to the most recent study sponsored by the Promotional Products Association International and the Calendar Advertising Council. Still, the popularity of some calendars - desk pads and the ones that hang on your wall - has waned. Instead, a Pew survey this fall found that most readers still preferred their reading material printed on paper. But the continued success of some paper calendars mirrors that of printed books, an industry that several years ago was confronting what seemed like the very real possibility that e-books would outsell the printed variety. Amazon.in - Buy Weather 2016 Calendar: With Daily Weather Trivia book online at best prices in India on Amazon.in. It may seem counterintuitive that a print product can thrive in the digital age.
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